Design lead
Kiosk design
Product design
Overview
My role
- User experience design
- Heuristic analysis
- Product design
- Prototyping
Objective
Freeman, a leading global event agency was working to overhaul their show sites and supporting digital products with the primary objective of modernizing their show site experience to be forward thinking, helpful and intuitive for their exhibitors.
Solution
This was multi-faceted, with my first task to design a print kiosk to make exhibition day set-up and tear-down seamless and intuitive. The other products I worked on were their “On-site Checklist” and “Passport”. The purpose of these products was to ease the end-to end experience for the exhibitors to manage their space. This included pre-ordering, set-up and tear-down as well as transport and prep for any materials needed on the day.
Streamlining the process for show site, set-up, management, ordering and break down.
Product teams. Consultants from each sectors of the business; Operations, Growth and Exhibition Services. The engineer team. And myself, the UX designer.
What I achieved
The project started with focus on the print kiosk. Working with the Show-site modernization team to understand the exhibitors needs. We met regularly with the engineer team to review requirements, ensuing designs were aligning to these and brainstorming any ideas to maximize potential.
While working on the On-site Checklist (OCC) product, I leveraged design thinking, such as Miller’s law to chunk data, into digestible pieces. I made enhancements to functionality, interaction and the visual design, while ensuing to keep familiar elements to avoid a jarring experience for many users who knew the product well and used it often.
We then worked on new features that were going to set up exhibitors with an intuitive side-kick to support exhibitors on show day. By working with the relevant teams who interacted with the exhibitors regularly we were able to identify such needs and opportunities.
How I achieved it
Discovery and experience
Working across multiple products in the show-site modernization project, I met with the team regularly to balance user needs, business objectives and capabilities. I conducted evaluations on the products to modernize them and understand what was working and what areas needed a revisit, rethink or refresh.
I used heuristic usability evaluation methods to get a deep understanding of the products, met with different facets of the business to understand their capabilities and offerings along with some user interviews to understand needs and thought processes of who I was designing for.
Enhancing
I utilized current and future state sitemaps and user-flows to have a zoomed out view of how best to structure the information architecture and navigation. As new sections were (and would continue to be) added to the product, I ensured this had the flexibility to continue to scale.
Armed with a solid navigation structure, key findings from my evaluations and user data, I set about re-designing sections and components so that we would have a holistic set of screens and treatments that could be flowed out to all areas of the product.
“an intuitive user interface brings a wow-feeling to my user community ”
"Aoife is a well-seasoned hands-on experienced UI/UX designer who brings her experience to life in my project: the mock-ups and screen designs combined with an intuitive user interface are always spot on and even brings a wow-feeling to my user community. She is pro-active, not afraid to state and defend her opinion, and is a great team player."
Carl Rasquin – Senior Project Manager, Freeman