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Aoife (Ee‑fa)
Lead UX/UI Designer
An irrepressible need to understand a problem, to ask the right questions, to spark exploration and discovery.
Brands I’ve had the pleasure to work with
My ethos
Embrace the messy creative process to arrive at a considered, fully thought out result.
001
Design leadership
- Ask the right questions
- Thought leadership
- Lead by example
- Identify potential
- Transparency, always
The best ideas can come from anywhere, all team members must be afforded trust and respect.
002
User experience
& visual design
- Creative Direction
- User research
- User journeys & flows
- Responsive design
- Interaction design
- Prototyping