Home
Aoife (Ee‑fa)
Lead Product Designer (UX/UI)
Embrace the messy creative process to arrive at a fully thought-out result. AI brings the snacks; I drive.
001
Design leadership
The best ideas can come from anywhere; all team members must be afforded trust and respect.
- Creative Direction
- Ask the right questions
- Thought leadership
- Lead by example
- Identify potential
- Transparency, always
002
User experience
& visual design
I’m always looking to create intuitive, effective experiences that include moments of joy.
- User research
- Design Systems
- User journeys & flows
- Accessibility
- AI-assisted workflows
- Interaction design
- Prototyping
- Responsible AI use (privacy, bias etc.)
Brands I’ve had the pleasure to work with
